E-marketing Business Plan for GlassInfinity Essay

E-marketing Business Plan for GlassInfinity - Essay ExampleWith the unique nature of this product design, there is the further learning that Glass Infinity must develop a strong e-marketing business plan. The following constitutes a strategic e-marketing plan to increase online sales, social media awareness, and online advertize reach. The source part of the advertising strategy aimed to increase the products social media awareness. While social media are often recognized as constituting a phenomenon for offspring culture, research has demonstrated that adults increasingly engage in social networking Lennon & Curran (2012). Lennon & Curran (2012) examined social network users among individuals over 50. This research revealed that these individuals primarily engage in social media as a means of enjoyment. This is contrasted with younger audiences who more fully implement the functional characteristics of these platforms. Todays most liberal social networking platforms are Faceboo k and Googles confess Google Plus. ... In this way, the company would develop a platform that individuals could quickly download to their networking account. This platform would use Google Maps and Project Glass to allow individuals to explore major state of matter areas and actually meet up with other people from their friends list. The individuals then could post some of their findings to their social networking wall, indicating that they met at a major barrier using Project Infinity. For instance, two people could choose to explore downtown Paris with the interactive eye-wear. As the messages about meet-ups are posted to the online wall, other participants pass on be encouraged to join, ultimately leading to the real world purchase of this interactive eye-wear. The second part of the strategy aimed to increase the products advertising reach. Because of Googles unique position as the Internets primary search engine, this strategic report recognizes that the company can leverag e its position in this realm to promote the products advertising reach. In increasing advertising reach, this report recommends that Google consider giving Glass Infinity privileged sight in search engine searches. In addition to leveraging search engine optimization (SEO), this report considers that the company should implement unique methods of advertising. One prominent method that is supported by recent research is blogging. Balaque & Valck (2013) indicates that blogging is an effective tool for expanding advertising outreach when it is implemented in controlled contexts. Goldsmith (1999) considered that high credibility spokespeople markedly rectify customers belief in the specific product. Rather than targeting one or two celebrities, this